Wednesday, April 15, 2009

lego-lfactory system

I had posted about this campaign on the Sign Language blog, which focuses on information design, but thought it might also be interesting for creature readers. I really took to these visual information maps which represent an award winning campaign from the Dubai branch of ad agency PF7 on behalf of Brainobrain Jumeira Child Development Program. Illustrated by artist Jason Freeny of Moist Production, the anatomy schematics for kids took top honors at the 2009 Dubai Lynx International Advertising Festival presented by Cannes Lions, earning the Gold Medal in Print and the highest award of Grand Prix in the Outdoor category. As a result, $20,000 in scholarship money was given to the Brainobrain Jumeira Child Development Program in honor of this award.

The ads are playful, elegant and detailed - with multiple layers of information, packaged in kid-centric visual metaphors. Science IS fun when you use balloon animals, legos and gummy bears - and use map real estate to build on the metaphor, as seen on the balloon animal poster with instructions for making the balloon dog.

The ads utilize an important principle of information graphics and mapping: map as platform to expand your brand. The map employs the Brainobrain Jumeira program signature approach of whole brain development-based education for children by "activating left and right hemispheres of the brain," through the use of both logical and creative elements (i.e. visual information). Truly an excellent example of how proper execution of information design can reinforce the connection between your brand and your audience.

Ads that make you smarter - go figure!

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