Wednesday, April 1, 2009

beard brigade

I love this poster created for the South Central Alaska Beard & Moustache Club by Young & Rubicam's New York office. Designed by Jason Nitti and Neel Williams under Executive Creative Director Scott Vitrone, the graphic serves as a promotional announcement poster for the 7th annual World Beard & Moustache Championships event to be held in Anchorage, Alaska from May 20 - 24, 2009.

The poster is clean with a nice retro feel. It's reminiscent of great rock poster art, containing imagery that represents both the band and some localized symbolism. Here, the dual-meaning visual is achieved through the morphed beard/arms, reinforcing the poster's purpose: beards and competition. Truly a great visual translation of the message.

Registration is still open if you're interested in competing for the Mr. Fur Face 2009 title. It looks like there's already some good representation from the United States in this years Battle of the Beards.

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