razorfish

I absolutely love these clean, elegant and clever ads from Italian ad agency Armando Testa for Cuki Aluminum Foil. There's a real simplicity in communication here - a single, detailed image used to playfully convey Cuki's message: their foil will protect, with armor strength, the foods that most need protecting in your refrigerator. The parallels in both visual (through color and texture) and metaphorical (utilizing the message of safety and protection) content created between the armor and the aluminum foil makes this ad campaign a home run.