Tuesday, May 5, 2009

all the little creatures

Great new ads from DDB Brazil for WWF help to visualize, quantify and connect to the scale and reach of our impact as consumers; from the smallest of creatures who depend upon a single tree or reef for survival to the massive implications to our biosphere in the destruction of a forest or ocean. The beautiful infographics take on magnitude - filling the ads to the edges with thousands of species who inhabit our natural resources.

Truly stunning visuals - photo-realistic and nicely organized in a clear taxonomy. This would be a great new format for digital biology textbooks, with hyperlinking ability to drill down into each life form and the most minute of details, while still maintaining the bigger systems picture.

Click on the images to zoom in and romp around all of the detail in these ads!